VERIFICATION MARKETING CLAIMS
At this moment, compiling a verified CSR report may be a bridge too far. However, your company unique selling points may contain specific CSR claims. For example “our services are climate-neutral” or “our products are child-labour free” or “our food is grown sustainably”. These claims are often communicated through websites and other (marketing) media, without substantiation.
FIRA can verify these CSR claims, and put a ‘FIRA stamp’ on them, showing your customers that an expert has verified the claim. This makes greenwashing is a thing of the past.